Black Friday Ideas for Pet Businesses

---

At Gespet, our goal is not only to help you manage your business and streamline day-to-day tasks, but also to support you in taking your pet business to the next level 🚀.

Increasing revenue, strengthening customer loyalty and improving your brand visibility are essential goals that often get pushed aside amid the daily workload. In this guide, you’ll learn how to take advantage of Black Friday in the pet-care industry to increase sales, attract new clients and create high-impact marketing campaigns.

Why Black Friday Is a Great Opportunity for Pet Businesses

Although Black Friday originally targeted major retailers, it has now become an excellent opportunity for small and medium-sized pet-friendly businesses.

Why it works so well:

Pet owners are willing to invest in their pets’ well-being, comfort and special care.

It’s not only about discounts — Black Friday also increases visibility, attracts new clients and boosts loyalty among existing ones.

These ideas can be applied not only during Black Friday but also for Christmas, summer, local events or peak-season periods.

Black Friday Promotion Ideas for Pet Businesses

Pet Grooming Salons

• 10–20% discount on baths, haircuts or premium services

• “Bath + Cut” grooming bundles at a special price.

• Christmas gift cards — incredibly popular in November.

• Holiday-themed kits ready to gift.

Pet Hotels, Daycares & Pet Sitters

• Book now for Christmas / Long Weekend / Holidays / Next Year” with a Black Friday special price.

• Early-booking discounts.

• Limited-slot promotions (these perform extremely well).

Pet Stores

• 2×1 on snacks or toys.

• Discounts on winter essentials: clothing, beds, blankets, paw-protectors.

• Free gifts for purchases above a certain amount.

• Holiday gift kits or themed boxes.

Pet Trainers

• Discounted training bundles.

• First evaluation session free or at a reduced price.

• Gift cards for training courses — highly in demand.

Veterinary Clinics

• Dental cleaning promotions.

• Discounts on preventive bloodwork.

• Wellness campaigns: vaccines, antiparasitics, wellness plans.

Breeders

• Post-sale service bundles: socialization, welcome-kits, grooming, health care, etc.

Marketing Strategies That Truly Work on Black Friday

• Flash Offers (24–48 hours).
  Perfect to create urgency and increase conversions.

• Value-Added Promotions.
  Instead of lowering prices drastically, add something extra:

  • “Bath + FREE relaxing massage”

  • “Haircut + FREE natural holiday snack”

  Increases perceived value without reducing your margins.

• 3. Coupons, Gift Cards & Prepaid Bundles.
  Instant revenue + guaranteed future bookings. Perfect for holiday gifting.

How to Boost Your Black Friday Campaign Using Gespet

Using Gespet, even a simple promotion becomes a fully automated, professional campaign. Segment customers by type of pet, location, ... and send the emails directly from Gespet to hundreds of clients in seconds.

Good communication is just as important as good promotions — Gespet makes both easy.

Tips to Maximize Black Friday Results

• Publish your offers a few days in advance to build excitement.

• Use social media with attractive photos and short videos.

• Display posters and flyers at your physical location.

• Encourage post-purchase reviews.

• Offer easy payment options (including upfront payments).

Real Black Friday Campaign Examples for Pet Businesses

• “Furry Black Friday”: 15% off bath + haircut.

• “Black Weekend”: 3-day discount for Christmas hotel bookings.

• “Black Pack”: Buy 5 training sessions, get 1 free.

• “Health Special”: 20% off dental cleaning.

• “Pampered Pet”: Free spa session with premium grooming.

Ready to Launch Your Black Friday Campaign?

Black Friday is a fantastic opportunity to stand out, attract new clients and give your business a real boost.

With strategy, creativity and the right tools — like Gespet — any pet business can turn this date into a huge success.

Are you ready to prepare your campaign and take your business to the next level? 🚀

Try it for free

Did you find it interesting?
If you have any questions, you want to propose that we write a help guide or a post on a topic or you just want to chat with us, don't hesitate. We are delighted to talk with you and get your opinion.