Complete handbook


This module is designed to:

  • Enhance communication with your customers

  • Carry out Marketing activities to boost sales and improve customer loyalty

  • Manage relationships with both current and potential customers


communication-marketing-and-crm-for-pet-businesses



With this module, you can:

  • Contact customers directly by sending emails and WhatsApp messages quickly and easily.

  • Customize the look of your messages: write personalized texts and add your own personal touch.

  • Leverage the new GespetAI personal assistant powered by Artificial Intelligence to craft more professional and effective messages.

  • Send birthday greetings to customers and their pets, welcome messages, or "We Miss You" reminders to encourage them to return to your business—and much more.

  • Ensure customers don’t forget their appointments or reservations:

    • Program automatic reminders to be sent out on specific dates.

    • Send manual reminders via WhatsApp or email whenever needed.

  • Handle customers speaking different languages by configuring their preferred language and sending messages in their native tongue.

  • Manage relationships with potential customers who are interested in your services/products but have not yet become customers. Reach out, log interactions, send information, and more.

  • Use the Gespet Contact Button to let customers or potential customers reach out to you directly via your contact options or social media.



TIPS AND INSIGHTS FROM GESPET

Did you know?

Improving communication has a direct impact on customer loyalty and creates a more satisfying user experience because:

- Builds trust: Maintaining open, accessible, and clear communication reassures customers that they can rely on your company to meet their needs, fostering long-term loyalty.

- Provides a personalized experience: Enhanced communication helps you better understand customer interests, preferences, and expectations, allowing you to tailor your offers, products, or services to be more relevant.

- Strengthens relationships: Meaningful and continuous interactions keep your business top of mind for customers without feeling intrusive, building an emotional connection that drives loyalty and positive word-of-mouth.

- Solves problems efficiently: Effective communication ensures rapid resolution of issues or questions, minimizing frustration and demonstrating your commitment to customer satisfaction. A well-handled issue often leaves a positive impression.

- Enhances user experience: Anticipating customer questions or needs and providing useful information helps them navigate the purchase or service process smoothly, leaving a lasting positive impression.

In summary, improved communication doesn’t just meet customer needs—it also strengthens relationships, fosters trust, and creates loyalty, which are crucial for long-term retention.



INTEGRATION

It integrates seamlessly with other modules (Hotel, Grooming, Veterinary, etc.) to add new communication options where you need them most.

Now, additional communication features appear on key screens. For example:

  • Click on the phone icon to call, the WhatsApp icon to send a message, or the email icon to write an email.

  • Click the "START CONVERSATION" button to chat with the customer.

    communication marketing and crm for pet businesses

  • Send a reminder via email or WhatsApp at any time, ensuring customers don’t forget their appointment, reservation, check-in, pick-up, etc.

    communication marketing and crm for pet businesses



CONNECTORS

Additionally, it includes new connectors—similar to plugins or extensions—that you can use on your website, social media, and other platforms.


TEMPLATES **

We’ve included the option to configure templates for the main actions, such as reminders, confirmations and cancellations of appointments, birthdays, and much more.

Configuring templates for your regular communications saves you a lot of time because you don’t have to write each message from scratch. You can have it pre-configured and simply select it.
You can make modifications if necessary, and it’s ready to send.



TIPS AND TRICKS FROM GESPET

Did you know that, in addition, this helps make your messages more consistent and professional, offering a better experience for your clients?



MULTI-LANGUAGE **

Templates are multi-language. You can configure templates in multiple languages.


Some customers may speak different languages, and businesses with customers from multiple locations need to communicate in various languages.
We’ve thought of everything, which is why the templates are multilingual, meaning you can configure a different one for each language you want.

You don’t need to remember each customer’s preferred language; you can select their preferred language in their profile. This way, you’ll be able to send them the template in their language.


TIPS AND TRICKS FROM GESPET

Knowing a customer’s preferred language to send them emails and messages in that language is essential because:

  • It improves understanding: The customer will receive the message in a language they fully understand, reducing the risk of misunderstandings or confusion about the information, promotions, or instructions you want to communicate.

  • It builds trust and closeness: By addressing the customer in their language, you show respect and empathy towards their preferences and culture, making them feel valued. This humanizes the relationship and helps them feel more comfortable and receptive to the messages.

  • It facilitates decision-making: A clear and well-understood message enables the customer to better evaluate your products or services and make decisions more quickly and confidently.

  • It increases communication effectiveness: Messages in the customer’s preferred language are more likely to be read and understood, improving the chances that the customer will take the desired action, such as making a purchase or responding to a survey.

In summary, using the customer’s preferred language not only optimizes communication but also enhances their experience and strengthens the relationship, leading to greater loyalty and long-term satisfaction.




WITH AUTO-FILL **

We go the extra mile to make your work as easy as possible and help you build customer loyalty. The templates not only include pre-filled data but also auto-fill fields, so for example, you can configure a template to include the customer's name, their pets' names, and other details, which will automatically be replaced with each customer's/pet’s data when you send the message.



TIPS AND TRICKS FROM GESPET

Did you know that sending personalized messages using, for example, the customer's or their pet's name is a great strategy to build customer loyalty and enhance their experience with your business?
This personal touch shows that you care about every detail and that you value each customer as unique.

Moreover, it makes the messages feel more personal and emotional, creating a stronger connection.

For example, a personalized reminder for an appointment with "Luna" or a birthday greeting for "Max" not only boosts your professional image but also creates a positive impact that fosters trust and loyalty to your services.

POWERED BY ARTIFICIAL INTELLIGENCE **

communication marketing and crm for pet businesses

The templates include GespetAI, your personal assistant.

If you want, you can tell it your preferred style, and GespetAI will write the message for you in a professional and elegant way, saving you a lot of time.

Configuring eye-catching emails is great for improving understanding, building trust, and fostering customer loyalty, but it can be complicated, and that's why we want to help you.

Select the style you prefer or the one that best suits your business, and the GespetAI assistant will write it for you.

You can use it as is or modify it to your liking. Remove any section or add more content, whatever you wish.



All Gespet modules are compatible with each other, allowing you to adapt them to your specific needs. For example:

If your hotel offers pick-up and drop-off services or animal transportation, using the transport module, you can select whether an animal has pick-up and/or drop-off services when making a booking/check-in.
Whenever you view a booking/check-in document, you'll see this service listed. On the dashboard, you'll find the scheduled pick-ups and drop-offs for the chosen day, identifying which ones include transportation.

In the transportation planning tool, you can organize the pick-ups/drop-offs as needed and even print or email the schedule.


animal transportation software

> Learn more about the module for PET TRANSPORT

If your grooming salon or training school also sells products, you can do it easily using the Product Sales module.

You can even include multiple items on a single ticket/invoice—such as an animal’s stay, a veterinary service, a grooming service, and products. When reviewing reports, you'll see how your earnings are divided between the hotel and pet shop sections.


animal product sales software

> Learn more about the PRODUCT SALES or PET SHOP module for pets

If you want to include CRM, communication, and marketing options to enhance communication with your customers and improve your business's image, you can use the dedicated module.

It integrates with other modules, allowing you to, for example, view all events for a specific day (bookings, check-ins, check-outs, consultations, appointments, etc.) and send reminders to customers via WhatsApp.

When accessing a booking or customer profile, you can contact them directly. You’ll be able to send them birthday greetings, reminders when a long time has passed since their last visit, and much more.

communication, marketing, and CRM software for pets

> Learn more about the communication, marketing, and CRM module



In the top menu, you have access to all options. Additional options will appear as dropdowns under the main categories.



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TAGS:

Personalized pet messages | CRM for pet shops | Pet communication strategies | Pet appointment reminders | Digital marketing for pet businesses | Marketing for veterinary clinics | Promotions for pet businesses | Pet customer segmentation | Bulk email sending for pet businesses | Customer service for pet businesses



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